The CAO Concert Cigar started with a story of a band that didn’t exist, CAO was going to get that band back together or well try to get that band back together. Every part of this campaign and the product revolved around music, from the pick and guitar shaped cigar bands, to amplifier inspired cigar boxes. I developed two separate boxes for the cigars one that the majority of the cigars would be delivered in and then the limited edition amp box. The amp box was a real mini amp with audio input.
During the launch of the Concert cigar, I was working on a concept of what the new CAO Cigars website could look like. CAO is their modern line of cigars and the design had to show reflect that.